ART, CRAFT, AND DECORATION PRODUCTS

Vietnam’s art, craft, and decoration industry has experienced steady export growth over the past decade, becoming one of the country’s most distinctive cultural trade sectors. Supplying to over 160 countries and territories, Vietnam is ranked among the top three handicraft exporters globally, with an annual export value estimated at USD 3.5–4 billion. The product range is diverse, including ceramics from Bat Trang and Chu Dau, lacquerware from Hanoi and Hue, bamboo and rattan furniture, wooden carvings, embroidered textiles, silk products, and a wide variety of decorative accessories.

Vietnam’s competitive advantage lies in its centuries-old craftsmanship, abundant local raw materials (accounting for 95–97% of production), and cost-efficient manufacturing processes. These strengths enable the country to meet large-scale orders while maintaining the handmade quality that appeals to high-end international buyers. Major export markets include the United States, European Union, Japan, South Korea, and emerging destinations in the Middle East and Australia. Products are valued for their cultural authenticity, durability, and distinctive designs that blend traditional artistry with modern style.

With global demand for sustainable, eco-friendly home décor and unique artisanal goods on the rise, Vietnamese handicraft producers are expanding into e-commerce channels and adopting international quality certifications. Supported by government initiatives to promote cultural exports, the sector is well-positioned for further growth, reinforcing Vietnam’s reputation as a leading source for premium art, craft, and decorative products worldwide.